Defining Gen-Z Culture.
Fallen Media Creates Thumb Stopping, Culture Defining, Bingeable
Short-form content for millions of Gen-Z fans.




















Step to the Mike is a high-energy, street-level music series hosted by R&B artist Michael Minelli and filmed in New York City. In each episode, Michael performs one of his original songs, each designed with a dedicated open-verse section for a guest artist to make their mark.

Adrienne Reau hits the streets, challenging strangers to create the perfect look with just $100 and 10 minutes. No time to waste, Adrienne uses her expert eye to help them pull together stylish outfits under pressure, proving you don’t need a big budget to make a big impact.



We partnered with Cash App on our hit show, What’s Poppin? with Davis!, to take your classic TikTok ad to the next level. For 6 weeks, we went live from NYC with our Wheel of Blessings. Millions watched as New Yorkers won up to $500, all via Cash App. The weekly events garnered millions of views and lines around the park, becoming an NYC summer spectacle.
| what’s poppin x cash app
2.3M+
Impressions
200K+
Engagements
12%
Engagement Rate




Nike worked with our hit show, Subway Oracle, to promote their new Nike AirMax Dn’s. Our ad had it all - wholesome vibes, heartstring pulls, and of course, free Nike’s.
| Subway Oracle x Nike
1.5M+
Impressions
102K+
Engagements
7%
Engagement Rate




Prime Video partnered with our hit dating series, Street Hearts, to promote their upcoming movie, Red, White, and Royal Blue.
| street hearts x prime video
300K+
Impressions
10K+
Engagements
8%
Engagement Rate




What’s Poppin? with Davis! partnered with Aritzia to promote the world’s warmest puffer jacket. Fans went crazy for the coat and loved our big Aritzia giveaway at the end.
| what’s poppin x aritzia
1M+
Impressions
100K+
Engagements
10%
Engagement Rate


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